Han Gan 2026
Based in Vancouver, BC

Hey, I'm Han.

Creative Marketer

Crypto-native and AI-enabled, I shape narratives and creative systems that turn complex ideas into experiences people can feel, understand, and remember.

Get in touch
TX LabsProduct launch / GTMtx Super App LaunchLaunch announcement for the tx Super App, shipped on the App Store and Google Play. XOpen TX LabsSponsored editorialThe Block: Launch FeatureLaunch-day editorial in The Block framing the Super App around unifying fragmented RWA markets. ArticleOpen TX LabsLong-form Medium articletx Article: The Liquidity GapData-backed positioning essay on the cost of fragmented markets for tokenized assets. MediumOpen TX LabsLong-form Medium articletx Article: Market DepthEditorial arguing tokenization has to move beyond asset representation to real market depth. MediumOpen TX LabsLong-form X / blog articletx Article: The Operating System for TokenizationNarrative article framing tokenization infrastructure and regulatory momentum. XOpen TX LabsLong-form X / blog articletx Article: Compliance FirstThought-leadership piece positioning compliance as a growth unlock. XOpen TX LabsLong-form X / blog articletx Article: Regulatory ClarityMarket narrative around regulatory clarity and the next wave of tokenized assets. XOpen TX LabsMarket commentaryRecognized Ownership Is CriticalCategory commentary turning a market headline into the case for compliant, rights-backed tokenization. XOpen TX LabsBrand creativeAccess. Every Market. Onchain.Brand creative landing the access thesis on the world's largest asset class in two lines. XOpen Space and TimeBrand creativeSpace and Time BillboardCultural visual concept built around scale, signal, and infrastructure. XOpen BinanceCreative + sound designInscriptions Marketplace LaunchSocial launch creative for a product rollout at global exchange scale. XOpen BinanceCreative + sound designWeb3 Wallet Launch VideoLaunch video support for Binance Web3 wallet. YouTubeOpen ElixirVideo production + threadMainnet LaunchLaunch narrative and production package for a technical protocol milestone. XOpen ElixirLong-form threadMainnet Phase IThread format translating the protocol launch into a digestible user narrative. XOpen ElixirLong-form threadElixir x SecuritizePartnership thread turning RWA context into a readable market story. XOpen ElixirBrand creativeComposabilityConceptual brand post translating a technical primitive into a visual idea. XOpen ElixirBrand creativeCapital EfficiencyBrand post making institutional DeFi capital efficiency feel tangible. XOpen CitreaBrand creativeOrange VibesBrand-led social creative for a Bitcoin-aligned protocol audience. XOpen CitreaShort-form copyDevnet Quest AnnouncementCommunity-facing announcement copy for an activation campaign. XOpen t3rnShort-form copyTestnet v2 AnnouncementConcise announcement copy for a developer-facing product update. XOpen CEFFUSound designLaunch VideoProduction support for a launch video in the institutional custody space. XOpen DravynMusic production / artist projectDravyn on SpotifyOriginal electronic releases and artist identity across streaming platforms. SpotifyOpen DravynMusic production / communityDravyn on SoundCloudProduction archive, releases, and community-facing music presence. SoundCloudOpen DravynAudiovisual releasesDravyn on YouTubeMusic uploads and visual releases for the independent artist project. YouTubeOpen Spotify ClubsUX / UI case studySpotify ClubsProduct design case study for community-led music discovery. FigmaOpen Ancient8Research reportBlur: Efficiency in the NFT MarketResearch report on marketplace design, incentives, and NFT trading efficiency. ResearchOpen Ancient8Research reportWeb3 Gaming and NFT Market Report 2022Market report covering Web3 gaming, NFTs, and ecosystem trends. ResearchOpen Ancient8Research reportGaming & NFTs on PolygonResearch report on Polygon as infrastructure for Web3 gaming and NFTs. ResearchOpen ValhallaGraphic designCommunity Wallpapers 2021Graphic design set created for an NFT community campaign. BehanceOpen IndependentUniversity essayArt as Technology: FidenzaEssay exploring generative art, technology, and cultural value. MediumOpen

Tokenization and real-world assets infrastructure, built for issuance, trading, and settlement across regulated partners.

  • Led GTM and launch execution for the tx Super App, shipped on the App Store and Google Play with 20,000+ downloads in the first days.
  • Ran the launch motion end to end: feature editorial in The Block, paid user acquisition with AppsFlyer attribution, referral program, and launch creative.
  • Define brand voice, messaging frameworks, and audience-specific narrative across X, Telegram, Discord, and LinkedIn.
  • Coordinate product, legal, BD, partners, paid media, analytics, and external communications.
GTMRWA narrativeContent systemsPerformance
Company page

Full-stack crypto marketing and communications studio for protocols, infrastructure teams, and Web3 brands.

  • Managed day-to-day client delivery, timelines, feedback loops, and content approvals.
  • Planned content direction with strategists and writers to align deliverables with client objectives.
  • Owned client communication and helped identify growth opportunities across accounts.
Account leadClient strategyProtocol contentDelivery
Company page

Global crypto exchange and product ecosystem operating at high creative volume and international stakeholder scale.

  • Managed creative requests, stakeholder briefs, updates, timelines, and production expectations.
  • Coordinated internal marketing/design teams with external agencies, production houses, and vendors.
  • Supported launch creative, swag production, creative QA, and sound design for campaign assets.
Creative opsLaunch supportAgency coordinationSound design
Company page

Web3 gaming infrastructure and community ecosystem focused on research, software, and player networks.

  • Drafted, proofread, and published marketing content across social and web channels.
  • Supported research content, reports, analytics summaries, community engagement, and light media editing.
ResearchSocial contentAnalyticsWeb3 gaming
Company page

Independent electronic music and audiovisual project spanning original releases, visual identity, and platform-native content.

  • Produced original music and release creative across streaming, YouTube, SoundCloud, and social channels.
  • Built an independent creative system around audio, visuals, positioning, and audience touchpoints.
  • Released original productions through labels including Sable Valley, Alter/Ego, and Trap Town Records.
Music productionVisual identityRelease strategyCreative direction
Artist page

Mindful home goods brand built around simplicity, natural materials, and intentional spaces.

  • Handled online and wholesale order fulfillment, packaging, shipping, inventory, and order accuracy.
Company page

Anime-inspired art and apparel brand producing original designs for culture-driven communities.

  • Supported stock management, packaging, shipping, and online order accuracy.
Company page

Posted to Singapore's National Service Training Institute, supporting camp operations, safety protocols, and real-life incident readiness.

  • Helped coordinate training operations, internal events, and deployment planning for real-life incidents and exercises.
  • Maintained operational readiness for the Special Rescue Unit and completed service with the rank of corporal.
Organization page

Early film production experience across documentary support and event production in Beijing.

  • Assisted Nelson Quan with the 48-Hour Film Project and the documentary project Chasing Shadows.
  • Supported interviews as boom mic operator and helped coordinate production logistics.
Company page
Portrait
Han Gan portrait
About

Creative Marketing Strategist Web3 AI Culture

I'm a multifaceted creative interested in the next generation of digital products and infrastructure, particularly web3 and AI. From written content to audiovisual media, I communicate meaningful experiences and tell stories that resonate.

6 clientsSCRIB3 portfolio
20k+ downloadstx Super App launch
100k+ signupsAncient8 launch campaign
1M+ streamsDravyn releases
Languages
English, Mandarin
Education
Bachelor of Media, University of British ColumbiaBachelor of Music, National University of Singapore
Skills
Strategy GTM & launch execution Positioning & messaging Market research & analytics Campaign & project management
Creative Copywriting, social to editorial Multimedia content production Sound design & audio production
AI Proficiency Claude, Codex, Perplexity, Flora Runway, Midjourney, Sora Veo, Higgsfield, Suno
Design Figma Webflow Adobe Creative Suite Canva
Workflow Notion Asana Linear Monday Trello
Audio Ableton Pro Tools
Philosophy

Years in music and media taught me that brands work on the same emotional levers as records and films. The part people remember is rarely the technical explanation. It is the feeling, frame, and signal. My job is to find that lever for whatever I'm marketing, then build everything around it.